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True Hun Brick

#f03b40
Notes

True Hun Brick (#F03B40) is a true red with a neon character. It sits at the high-saturation edge of its family. Use it sparingly, as signage, accent, or highlight against darker surfaces. Its HSL profile (358°, 86%, 59%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#f03b40
RGB
rgb(240, 59, 64)
HSL
hsl(358, 86%, 59%)
HWB
hwb(358 23% 6%)
OKLCH
oklch(63.0% 0.217 24.8)
P3
color(display-p3 0.8674 0.2959 0.2822)
HSV
hsv(358, 75%, 94%)
LAB
lab(54.06% 67.75 40.37)
LCH
lch(54.06% 78.87 30.79)
CMYK
cmyk(0%, 75%, 73%, 6%)

Etymology

True
adjective

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Hun
modifier

Greek Hunni, Huns. As a color modifier, hun implies a Central-Asian-steppe-migration quality, the visual register of Attila-the-Hun late-Roman-period Central-Asian steppe-migration-and-mounted-archery hand-built warrior-camp surfaces under Central-Asian-steppe-and-Pannonian-plain Hunnic-Age horse-archer light. Sits at the modifier-and-cultural end of the grid, parallel to vandal and goth in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#f03b40
Original
#72683e
Protanopia
#9f8f39
Deuteranopia
#ff003f
Tritanopia
#626262
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.40:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##F03B40
Display P3
Display P3
color(display-p3 0.8674 0.2959 0.2822)
P3 has visible headroomOKLCH chroma 0.217

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas