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Coruscating Kumkum

#ef7588
Notes

Coruscating Kumkum (#EF7588) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (351°, 79%, 70%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ef7588
RGB
rgb(239, 117, 136)
HSL
hsl(351, 79%, 70%)
HWB
hwb(351 46% 6%)
OKLCH
oklch(70.9% 0.151 12.0)
P3
color(display-p3 0.8764 0.4852 0.5389)
HSV
hsv(351, 51%, 94%)
LAB
lab(64.04% 48.69 12.07)
LCH
lch(64.04% 50.17 13.92)
CMYK
cmyk(0%, 51%, 43%, 6%)

Etymology

Coruscating
adjective

Latin coruscāns, flashing — present-participle of coruscāre. As a color modifier, coruscating implies a saturated-and-rapidly-flashing quality, the bright color of lightning-strike atmospheric-electrical-discharge against the night-sky. Sits at the bright-and-flashing end of the grid, parallel to flashing and flickering in usage.

Kumkum
noun

A red turmeric-and-lime-juice powder used in Hindu tilak and bindi application — distinct from sindoor by its slightly more orange shift and its broader ceremonial use across men and women. The color refers to fresh kumkum on a brass plate: a saturated, slightly warm red-orange with the powdery finish of dried plant pigment. Warmer than sindoor, deeper than tangerine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ef7588
Original
#8d8c88
Protanopia
#aca485
Deuteranopia
#ff667c
Tritanopia
#909090
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.77:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.57:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##EF7588
Display P3
Display P3
color(display-p3 0.8764 0.4852 0.5389)
P3 has subtle headroomOKLCH chroma 0.151

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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