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Ignited Sakurairo

#ef73b7
Notes

Ignited Sakurairo (#EF73B7) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (327°, 79%, 69%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ef73b7
RGB
rgb(239, 115, 183)
HSL
hsl(327, 79%, 69%)
HWB
hwb(327 45% 6%)
OKLCH
oklch(72.0% 0.170 348.1)
P3
color(display-p3 0.8758 0.4782 0.7072)
HSV
hsv(327, 52%, 94%)
LAB
lab(64.99% 55.27 -13.32)
LCH
lch(64.99% 56.85 346.45)
CMYK
cmyk(0%, 52%, 23%, 6%)

Etymology

Ignited
adjective

Latin ignīre, to set on fire — past-participle of ignite. As a color modifier, ignited implies a saturated-and-just-started-burning quality, the bright color of match-strike-and-flint-spark initial-combustion emission. Sits at the bright-and-warm end of the grid, parallel to kindled and aflame in usage.

Sakurairo
noun

Japanese 桜色, cherry-blossom color (Prunus serrulata) — the iconic pale-pink hanami color whose deep saturated form occurs in the yaezakura double-petaled cultivars. Sakurairo color refers to a yaezakura double-cherry petal at peak bloom: a saturated, slightly cool deep magenta with the velvet finish of fresh saturated double-petaled cherry-blossom. Warmer than kohbai and cooler than momo (peach).

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ef73b7
Original
#8090b9
Protanopia
#a1a6b4
Deuteranopia
#fd708d
Tritanopia
#929292
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.69:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.81:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##EF73B7
Display P3
Display P3
color(display-p3 0.8758 0.4782 0.7072)
P3 has subtle headroomOKLCH chroma 0.170

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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