Cool Rioja
Cool Rioja (#ED9FB7) is a soft red with a pastel character. It reads calm and airy, with enough chroma to feel intentional rather than washed out. Its HSL profile (342°, 68%, 78%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English cōl, of low temperature — used as a color modifier as the complement to warm. Cool gray, cool blue: the optical impression of a slight blue-green shift, even within otherwise warm or neutral hues. Sits across the crisp, hushed, pale, and neutral buckets.
The Spanish wine region in northern Iberia — and the deep red of Tempranillo-based wines aged in American oak. Rioja as a color refers to a young Crianza in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Cooler than wine, deeper than burgundy. The Spanish cousin of Bordeaux.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.