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Modest Rust

#ecac8e
Notes

Modest Rust (#ECAC8E) is a soft orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (19°, 71%, 74%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#ecac8e
RGB
rgb(236, 172, 142)
HSL
hsl(19, 71%, 74%)
HWB
hwb(19 56% 7%)
OKLCH
oklch(79.7% 0.086 46.1)
P3
color(display-p3 0.8876 0.6848 0.5753)
HSV
hsv(19, 40%, 93%)
LAB
lab(75.63% 19.73 24.68)
LCH
lch(75.63% 31.59 51.37)
CMYK
cmyk(0%, 27%, 40%, 7%)

Etymology

Modest
adjective

Latin modestus, moderate — used as a color modifier since the sixteenth century for hues that read as understated and unwilling to claim more visual space than they need. Modest taupe, modest beige: moderate-to-low saturation combined with optical restraint. Sits at the crisp-and-quiet edge of the grid alongside quiet and plain.

Rust
noun

Iron oxide — Fe₂O₃ — the slow union of iron with oxygen, accelerated by water and salt. The color is not the bright orange of fresh rust but the deeper, drier brown-red that forms after weeks of weather: the surface of an abandoned car, a Cor-Ten steel sculpture, the desert-varnished sandstone of the American Southwest. Earthier than copper, warmer than maroon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#ecac8e
Original
#bdb28c
Protanopia
#ccc08e
Deuteranopia
#fca1a4
Tritanopia
#b7b7b7
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
1.93:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
10.86:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##ECAC8E
Display P3
Display P3
color(display-p3 0.8876 0.6848 0.5753)
P3 has subtle headroomOKLCH chroma 0.086

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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