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Vibrant Punch

#e767ae
Notes

Vibrant Punch (#E767AE) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (327°, 73%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e767ae
RGB
rgb(231, 103, 174)
HSL
hsl(327, 73%, 65%)
HWB
hwb(327 40% 9%)
OKLCH
oklch(69.1% 0.176 348.3)
P3
color(display-p3 0.8441 0.4336 0.6718)
HSV
hsv(327, 55%, 91%)
LAB
lab(61.44% 57.20 -13.66)
LCH
lch(61.44% 58.81 346.57)
CMYK
cmyk(0%, 55%, 25%, 9%)

Etymology

Vibrant
adjective

From the Latin vibrare, to shake — used as a color word since the seventeenth century for hues that read as alive and resonant. Vibrant orange, vibrant green: the implication is saturation combined with the optical impression of slight motion or energy. Sits at the bright-bucket center alongside vivid and lively.

Punch
noun

A bright pink-red color named for the surface of a fruit punch — particularly the Tahitian-style punches of mid-century cocktail culture and the brand-name Hawaiian Punch whose color was a signature. The color refers to a saturated, slightly cool red-pink: brighter than fuchsia, warmer than rose, with the mid-century-tropical weight of a color tied to a specific decade of American cookout entertaining.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e767ae
Original
#7586b0
Protanopia
#989dab
Deuteranopia
#f56383
Tritanopia
#878787
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.02:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.95:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E767AE
Display P3
Display P3
color(display-p3 0.8441 0.4336 0.6718)
P3 has subtle headroomOKLCH chroma 0.176

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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