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Hyper Brick

#e7658b
Notes

Hyper Brick (#E7658B) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (342°, 73%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e7658b
RGB
rgb(231, 101, 139)
HSL
hsl(342, 73%, 65%)
HWB
hwb(342 40% 9%)
OKLCH
oklch(67.7% 0.165 4.3)
P3
color(display-p3 0.8436 0.4267 0.5451)
HSV
hsv(342, 56%, 91%)
LAB
lab(60.04% 53.91 4.48)
LCH
lch(60.04% 54.09 4.75)
CMYK
cmyk(0%, 56%, 40%, 9%)

Etymology

Hyper
adjective

Greek hyper, over / beyond — sharing root with Latin super. As a color modifier, hyper implies a saturated-and-over-the-top-active quality where the hue exceeds normal visual amplitude with maximum-stimulation register. Sits at the bright-and-over-active end of the grid, parallel to manic and frenetic in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e7658b
Original
#7d818c
Protanopia
#9f9a88
Deuteranopia
#f95873
Tritanopia
#838383
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.17:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.63:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E7658B
Display P3
Display P3
color(display-p3 0.8436 0.4267 0.5451)
P3 has subtle headroomOKLCH chroma 0.165

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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