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Buzzed Pourpre

#e7618d
Notes

Buzzed Pourpre (#E7618D) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (340°, 74%, 64%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e7618d
RGB
rgb(231, 97, 141)
HSL
hsl(340, 74%, 64%)
HWB
hwb(340 38% 9%)
OKLCH
oklch(67.2% 0.171 2.3)
P3
color(display-p3 0.8425 0.4129 0.5515)
HSV
hsv(340, 58%, 91%)
LAB
lab(59.40% 55.95 2.40)
LCH
lch(59.40% 56.00 2.45)
CMYK
cmyk(0%, 58%, 39%, 9%)

Etymology

Buzzed
adjective

Imitative-onomatopoeic origin — past-participle of buzz, evoking the sound of bee-hum. As a color modifier, buzzed implies a saturated-and-vibrating-and-active quality, the bright color of insect-pollinator and neon-lamp low-amplitude-buzz visual-vibration. Sits at the bright-and-active end of the grid, parallel to jazzed and wired in usage.

Pourpre
noun

French for purple in its classical sense — the deep red-purple of Tyrian dye and the pourpre cardinalice of medieval French ecclesiastical dress. The color refers to a pourpre-dyed French silk: a saturated, slightly cool deep red-purple with the satin finish of plant-and-shell dye. The French cousin of porpora.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e7618d
Original
#7a7f8e
Protanopia
#9d998a
Deuteranopia
#f95472
Tritanopia
#818181
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.23:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.49:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E7618D
Display P3
Display P3
color(display-p3 0.8425 0.4129 0.5515)
P3 has subtle headroomOKLCH chroma 0.171

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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