Dominant Sash Hibiscus
Dominant Sash Hibiscus (#E71A25) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (357°, 81%, 50%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Latin dominārī, to rule — present-participle of dominate. As a color modifier, dominant implies a saturated-and-leading quality where the hue claims visual precedence over neighboring colors in the surrounding palette. Sits at the bold-and-imperative end of the grid, parallel to commanding and authoritative.
Arabic shāsh, muslin-strip-or-turban-cloth. As a color modifier, sash implies a wound-strip-and-cummerbund-and-bandolier quality, the visual register of Mughal-cummerbund-and-Spanish-fajín-sash hand-wound-strip-and-cummerbund-and-bandolier Mughal-cummerbund-and-Spanish-fajín-sash-and-Ottoman-sash sash-and-wound-strip-and-cummerbund surfaces under Mughal-cummerbund-and-Spanish-fajín-sash-and-Ottoman-sash Mughal-Delhi-and-Iberian-and-Ottoman-Topkapi wound-cloth-light. Sits at the modifier-and-textile end of the grid, parallel to kilt and shawl in usage.
Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.