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Plumb Madder

#e68fb2
Notes

Plumb Madder (#E68FB2) is a soft magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (336°, 64%, 73%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e68fb2
RGB
rgb(230, 143, 178)
HSL
hsl(336, 64%, 73%)
HWB
hwb(336 56% 10%)
OKLCH
oklch(75.0% 0.113 354.5)
P3
color(display-p3 0.8541 0.5765 0.6935)
HSV
hsv(336, 38%, 90%)
LAB
lab(69.25% 37.51 -4.30)
LCH
lch(69.25% 37.76 353.47)
CMYK
cmyk(0%, 38%, 23%, 10%)

Etymology

Plumb
adjective

Latin plumbum, lead — referring to the lead-weighted plumb-line of pre-modern carpentry. As a color modifier, plumb implies a clear-and-vertical-true quality where the hue carries the visual register of gravity-aligned-and-perfectly-vertical surface. Sits at the crisp-and-balanced end of the grid, parallel to level and squared in usage.

Madder
noun

Rubia tinctorum, the dyer's madder — the root pigment that fed European red textile production from antiquity until synthetic alizarin replaced it in 1869. Less brilliant than kermes, more lightfast than safflower, madder-dyed wool was the workhorse red of Persian carpets, British redcoats, and Turkish kilim. The color carries that history: a warm, slightly orange red with the matte finish of cloth rather than glaze.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e68fb2
Original
#99a0b3
Protanopia
#aeafb0
Deuteranopia
#f38b9b
Tritanopia
#a4a4a4
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.35:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.94:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E68FB2
Display P3
Display P3
color(display-p3 0.8541 0.5765 0.6935)
P3 has subtle headroomOKLCH chroma 0.113

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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