Electrifying Petunia
Electrifying Petunia (#E67FD4) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (310°, 67%, 70%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Greek ēléktron, amber — present-participle of electrify, named after the static-electricity property of rubbed amber. As a color modifier, electrifying implies a saturated-and-shocking-and-active quality, the bright color of Tesla-coil high-voltage atmospheric-discharge emission. Sits at the bright-and-active end of the grid, parallel to charged and neon in usage.
Petunia × atkinsiana, the modern garden hybrid bred from South American Petunia species in the nineteenth century — now the most-planted annual bedding flower in North America. The color refers to a deep purple petunia in summer container bloom: a saturated, slightly red-shifted deep purple with the satiny finish of trumpet-shaped flowers. Cooler than orchid, warmer than violet, with the bedding-plant weight of a genus bred for nearly endless color and continuous bloom.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.