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Gaudy Scarlet

#e67596
Notes

Gaudy Scarlet (#E67596) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (342°, 69%, 68%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e67596
RGB
rgb(230, 117, 150)
HSL
hsl(342, 69%, 68%)
HWB
hwb(342 46% 10%)
OKLCH
oklch(70.1% 0.143 2.9)
P3
color(display-p3 0.8447 0.4826 0.5874)
HSV
hsv(342, 49%, 90%)
LAB
lab(63.14% 47.15 2.60)
LCH
lch(63.14% 47.22 3.16)
CMYK
cmyk(0%, 49%, 35%, 10%)

Etymology

Gaudy
adjective

Middle English gaude, trick / showy ornament — adjectival suffix -y. As a color modifier, gaudy implies a saturated-and-cheaply-bright-and-overdone quality, the bright color of carnival-and-fairground novelty-attraction painted-and-lit decoration. Sits at the bright-and-flamboyant end of the grid, parallel to garish and lurid in usage.

Scarlet
noun

From the medieval Latin scarlatum, originally a fine wool cloth rather than a color — the dye came later when the fabric was associated with the bright red of kermes-stained textiles. The defining red of British military uniforms, fox-hunt coats, and The Scarlet Letter. Hotter than crimson, less orange than vermillion: a pure, attention-demanding red.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e67596
Original
#888c97
Protanopia
#a5a193
Deuteranopia
#f66c81
Tritanopia
#8f8f8f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.86:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
7.35:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E67596
Display P3
Display P3
color(display-p3 0.8447 0.4826 0.5874)
P3 has subtle headroomOKLCH chroma 0.143

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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