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Loud Merlot

#e66471
Notes

Loud Merlot (#E66471) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (354°, 72%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e66471
RGB
rgb(230, 100, 113)
HSL
hsl(354, 72%, 65%)
HWB
hwb(354 39% 10%)
OKLCH
oklch(66.7% 0.162 16.5)
P3
color(display-p3 0.8398 0.4229 0.4530)
HSV
hsv(354, 57%, 90%)
LAB
lab(59.10% 51.54 18.23)
LCH
lch(59.10% 54.67 19.48)
CMYK
cmyk(0%, 57%, 51%, 10%)

Etymology

Loud
adjective

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Merlot
noun

A Bordeaux red-wine grape — softer, fruitier, earlier-ripening than Cabernet Sauvignon, and the most-planted red grape in France. The color refers to a young Merlot from Saint-Émilion in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Lighter than Cabernet, warmer than Pinot.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e66471
Original
#817e71
Protanopia
#a2986e
Deuteranopia
#fa5069
Tritanopia
#818181
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.27:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.43:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E66471
Display P3
Display P3
color(display-p3 0.8398 0.4229 0.4530)
P3 has subtle headroomOKLCH chroma 0.162

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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