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Fresh Rust

#e59665
Notes

Fresh Rust (#E59665) is a true orange with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (23°, 71%, 65%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e59665
RGB
rgb(229, 150, 101)
HSL
hsl(23, 71%, 65%)
HWB
hwb(23 40% 10%)
OKLCH
oklch(74.2% 0.115 51.9)
P3
color(display-p3 0.8535 0.6020 0.4288)
HSV
hsv(23, 56%, 90%)
LAB
lab(69.05% 24.74 37.86)
LCH
lch(69.05% 45.23 56.83)
CMYK
cmyk(0%, 34%, 56%, 10%)

Etymology

Fresh
adjective

Old English fersc, unsalted / not stale — sharing root with German frisch. As a color modifier, fresh implies a clear-and-newly-applied quality where the hue carries the just-emerged visual register. Sits at the crisp-and-clean end of the grid, parallel to crisp and new in usage.

Rust
noun

Iron oxide — Fe₂O₃ — the slow union of iron with oxygen, accelerated by water and salt. The color is not the bright orange of fresh rust but the deeper, drier brown-red that forms after weeks of weather: the surface of an abandoned car, a Cor-Ten steel sculpture, the desert-varnished sandstone of the American Southwest. Earthier than copper, warmer than maroon.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e59665
Original
#ac9e61
Protanopia
#bfaf65
Deuteranopia
#f8878a
Tritanopia
#a3a3a3
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.36:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.88:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E59665
Display P3
Display P3
color(display-p3 0.8535 0.6020 0.4288)
P3 has subtle headroomOKLCH chroma 0.115

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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