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Loud Malbec

#e4644a
Notes

Loud Malbec (#E4644A) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (10°, 74%, 59%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e4644a
RGB
rgb(228, 100, 74)
HSL
hsl(10, 74%, 59%)
HWB
hwb(10 29% 11%)
OKLCH
oklch(65.7% 0.165 33.1)
P3
color(display-p3 0.8327 0.4222 0.3224)
HSV
hsv(10, 68%, 89%)
LAB
lab(58.14% 48.10 39.04)
LCH
lch(58.14% 61.95 39.06)
CMYK
cmyk(0%, 56%, 68%, 11%)

Etymology

Loud
adjective

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Malbec
noun

A red-wine grape originally from Cahors in southwest France, now most associated with Argentine Mendoza wine regions. The color refers to a young Argentine Malbec: a deep, slightly cool dark red with the high tannin opacity of high-altitude grape wine. Deeper than Tempranillo, cooler than Rioja.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e4644a
Original
#867a47
Protanopia
#a69647
Deuteranopia
#fa4a5e
Tritanopia
#7d7d7d
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.22:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E4644A
Display P3
Display P3
color(display-p3 0.8327 0.4222 0.3224)
P3 has subtle headroomOKLCH chroma 0.165

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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