Bold Tile Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Old English tigele, roof-tile. As a color modifier, tile implies a fired-clay-or-stone-flat quality, the visual register of Spanish-and-Italian-and-Persian-tile hand-fired-and-glazed clay-and-stone-and-marble Spanish-and-Italian-and-Persian-tile surfaces under Spanish-and-Italian-and-Persian-tile workshop-light. Sits at the modifier-and-texture end of the grid, parallel to slab and plate in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.