Bold Lovage Crimson

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin levisticum, medieval-physic-garden-herb. As a color modifier, lovage implies a medieval-physic-garden-and-celery-leaf quality, the visual register of medieval-physic-garden-and-Cluniac-lovage hand-medieval-physic-garden-and-celery-leaf medieval-physic-garden-and-Cluniac-lovage-and-Benedictine-Saint-Gall lovage-and-medieval-physic-garden-and-celery-leaf surfaces under medieval-physic-garden-and-Cluniac-lovage-and-Benedictine-Saint-Gall Cluny-and-Saint-Gall-physic-garden medieval-monastic-light. Sits at the modifier-and-flavor end of the grid, parallel to savory and catnip in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.