colors
Back to gallery

Lively Tsuchi

#e39721
Notes

Lively Tsuchi (#E39721) is a true amber with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (36°, 78%, 51%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#e39721
RGB
rgb(227, 151, 33)
HSL
hsl(36, 78%, 51%)
HWB
hwb(36 13% 11%)
OKLCH
oklch(73.5% 0.150 71.3)
P3
color(display-p3 0.8471 0.6052 0.2462)
HSV
hsv(36, 85%, 89%)
LAB
lab(68.44% 19.92 66.95)
LCH
lch(68.44% 69.86 73.43)
CMYK
cmyk(0%, 33%, 85%, 11%)

Etymology

Lively
adjective

An adjectival form of life — used as a color word since the seventeenth century for hues that read as energetic. Lively coral, lively chartreuse: the implication is saturation combined with optical liveliness, the slight visual restlessness of a color that feels animated. Sits at the bright-bucket center.

Tsuchi
noun

The Japanese word for earth or soil — used for the warm pink-tan of clay-walled tsuchi-kabe of Japanese farmhouses and the unfinished plaster of Kyoto teahouses. The color refers to a freshly applied tsuchi-kabe wall: a soft, slightly muted warm pink-tan with the matte finish of mud-and-straw plaster. Drier than terracotta.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#e39721
Original
#b19c00
Protanopia
#c3ae26
Deuteranopia
#f88482
Tritanopia
#9f9f9f
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.41:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.71:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##E39721
Display P3
Display P3
color(display-p3 0.8471 0.6052 0.2462)
P3 has subtle headroomOKLCH chroma 0.150

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas