Vivid Flock Goldenrod

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Latin floccus, tuft-of-wool. As a color modifier, flock implies a tuft-of-wool-and-flocked-paper quality, the visual register of Victorian-flocked-wallpaper-and-Tudor-flocked-velvet hand-applied-and-tufted flocked-wallpaper-and-velvet flock-and-tuft surfaces under Victorian-flocked-wallpaper-and-Tudor-flocked-velvet interior-decoration light. Sits at the modifier-and-texture end of the grid, parallel to fluff and tufted in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.