Rich Waft Crimson

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Middle English waft, related to wafian, to-wave-in-air. As a color modifier, waft implies a gently-conveyed-and-air-borne-and-drifting quality, the visual register of incense-and-rose-petal-waft hand-gently-conveyed-and-air-borne-and-drifting incense-and-rose-petal-and-summer-curtain wafted-and-gently-conveyed-and-air-borne surfaces under incense-and-rose-petal-and-summer-curtain church-thurible-and-walled-rose-garden-and-open-window airborne-drift-light. Sits at the modifier-and-mood end of the grid, parallel to drift and mist in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.