Velvety Gloam Amaranth

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Old English glōm, twilight-or-dusk. As a color modifier, gloam implies a twilight-and-half-light-and-fading quality, the visual register of Scottish-Border-and-Hebridean-gloam hand-twilight-and-half-light-and-fading Scottish-Border-and-Hebridean-and-Orkney gloamed-and-twilight-and-fading surfaces under Scottish-Border-and-Hebridean-and-Orkney long-northern-twilight-and-blue-hour gloaming-and-twilight light. Sits at the modifier-and-mood end of the grid, parallel to dusk and shade in usage.

The genus Amaranthus — the grain crop and ornamental flower whose deep red-purple flower spikes give the color its name. Cultivated by the Aztecs as a ceremonial grain. The color refers to a fresh amaranth flower at peak bloom: a saturated, slightly cool deep red-purple with the matte finish of densely packed small flowers. Cooler than burgundy, warmer than wine.