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Vibrant Brick

#dd6a94
Notes

Vibrant Brick (#DD6A94) is a true magenta with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (338°, 63%, 64%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#dd6a94
RGB
rgb(221, 106, 148)
HSL
hsl(338, 63%, 64%)
HWB
hwb(338 42% 13%)
OKLCH
oklch(67.2% 0.150 358.9)
P3
color(display-p3 0.8096 0.4409 0.5771)
HSV
hsv(338, 52%, 87%)
LAB
lab(59.73% 49.28 -1.37)
LCH
lch(59.73% 49.30 358.41)
CMYK
cmyk(0%, 52%, 33%, 13%)

Etymology

Vibrant
adjective

From the Latin vibrare, to shake — used as a color word since the seventeenth century for hues that read as alive and resonant. Vibrant orange, vibrant green: the implication is saturation combined with the optical impression of slight motion or energy. Sits at the bright-bucket center alongside vivid and lively.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#dd6a94
Original
#7c8395
Protanopia
#9a9891
Deuteranopia
#ed627a
Tritanopia
#858585
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.20:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.56:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##DD6A94
Display P3
Display P3
color(display-p3 0.8096 0.4409 0.5771)
P3 has subtle headroomOKLCH chroma 0.150

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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