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Acid Merlot

#dd678f
Notes

Acid Merlot (#DD678F) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (340°, 63%, 64%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#dd678f
RGB
rgb(221, 103, 143)
HSL
hsl(340, 63%, 64%)
HWB
hwb(340 40% 13%)
OKLCH
oklch(66.7% 0.153 0.7)
P3
color(display-p3 0.8088 0.4303 0.5585)
HSV
hsv(340, 53%, 87%)
LAB
lab(59.03% 50.13 0.51)
LCH
lch(59.03% 50.13 0.58)
CMYK
cmyk(0%, 53%, 35%, 13%)

Etymology

Acid
adjective

Latin acidus, sour — sharing root with English acrid and acerbic. As a color modifier, acid implies a saturated-and-citric-and-zingy quality, the bright color of lemon-and-lime citrus-fruit-flesh and acid-yellow fluorescent-pigment surfaces. Sits at the bright-and-cool end of the grid, parallel to acidic and electric in usage.

Merlot
noun

A Bordeaux red-wine grape — softer, fruitier, earlier-ripening than Cabernet Sauvignon, and the most-planted red grape in France. The color refers to a young Merlot from Saint-Émilion in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Lighter than Cabernet, warmer than Pinot.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#dd678f
Original
#7b8090
Protanopia
#99968c
Deuteranopia
#ed5d76
Tritanopia
#838383
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.28:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.41:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##DD678F
Display P3
Display P3
color(display-p3 0.8088 0.4303 0.5585)
P3 has subtle headroomOKLCH chroma 0.153

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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