Earnest Shade Crimson

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Old English sceadu, shadow-or-shelter. As a color modifier, shade implies a sheltered-and-cool-and-shadowed quality, the visual register of Tuscan-cypress-and-Provençal-plane-tree-shade hand-sheltered-and-cool-and-shadowed Tuscan-cypress-and-Provençal-plane-tree-and-English-yew shaded-and-sheltered-and-cool surfaces under Tuscan-cypress-and-Provençal-plane-tree-and-English-yew dappled-and-cool-and-filtered afternoon-light. Sits at the modifier-and-mood end of the grid, parallel to shadow and gloam in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.