True Eros Crimson

Old English trēowe, faithful — used as a color modifier since the seventeenth century for hues that read as the canonical version of their family. True red, true blue: the saturation is full, the hue is neither shifted nor adulterated. Sits at the center of the bold and crisp buckets, marking the unequivocal middle of any chromatic family.

Greek Ἔρως, god-of-love-and-desire. As a color modifier, eros implies a winged-love-and-arrow-of-desire quality, the visual register of Praxiteles-Eros-and-Roman-Cupid hand-winged-love-and-arrow-of-desire Praxiteles-Eros-and-Roman-Cupid-and-Pompeii-fresco eros-and-winged-love-and-arrow-of-desire surfaces under Praxiteles-Eros-and-Roman-Cupid-and-Pompeii-fresco Hellenistic-and-Roman-Pompeii rose-and-myrtle-light. Sits at the modifier-and-myth end of the grid, parallel to zeus and hera in usage.

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.