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Velvety Rune Brick

#d94e9a
Notes

Velvety Rune Brick (#D94E9A) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (327°, 65%, 58%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d94e9a
RGB
rgb(217, 78, 154)
HSL
hsl(327, 65%, 58%)
HWB
hwb(327 31% 15%)
OKLCH
oklch(63.3% 0.189 350.0)
P3
color(display-p3 0.7883 0.3436 0.5940)
HSV
hsv(327, 64%, 85%)
LAB
lab(54.59% 61.38 -12.57)
LCH
lch(54.59% 62.65 348.42)
CMYK
cmyk(0%, 64%, 29%, 15%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Rune
modifier

Old Norse rún, secret-or-runic-letter. As a color modifier, rune implies a Norse-runic-letter-and-Futhark-and-incised-stone quality, the visual register of Elder-Futhark-and-Norse-runic-stone hand-Norse-runic-letter-and-Futhark-and-incised-stone Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker rune-and-Norse-runic-letter-and-Futhark surfaces under Elder-Futhark-and-Norse-runic-stone-and-Viking-grave-marker Jelling-stone-and-Rök-runestone runic-incision-light. Sits at the modifier-and-myth end of the grid, parallel to omen and sigil in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d94e9a
Original
#61739c
Protanopia
#888c97
Deuteranopia
#e8486d
Tritanopia
#717171
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.81:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.51:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D94E9A
Display P3
Display P3
color(display-p3 0.7883 0.3436 0.5940)
P3 has visible headroomOKLCH chroma 0.189

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

Canvas