Vivid Dux Goldenrod

From the Latin vividus, full of life — used as a color modifier since the late sixteenth century for hues that read as luminous and saturated. Vivid red, vivid blue: the implication is that the color appears almost lit from within, with the optical brightness of a high-chroma surface in good light. Sits at the bright-bucket center alongside bright and electric.

Latin dux, leader-or-general. As a color modifier, dux implies a Latin-leader-and-Roman-general-and-Doge quality, the visual register of Roman-dux-and-Venetian-Doge hand-Latin-leader-and-Roman-general-and-Doge Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere dux-and-Latin-leader surfaces under Roman-dux-and-Venetian-Doge-and-Renaissance-condottiere Republican-Rome-and-Venetian-Doge's-Palace leader-and-general-light. Sits at the modifier-and-Latin end of the grid, parallel to pater and virtus in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.