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Bold Brine Ruby

#d8278a
Notes

Bold Brine Ruby (#D8278A) is a true magenta with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (326°, 69%, 50%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d8278a
RGB
rgb(216, 39, 138)
HSL
hsl(326, 69%, 50%)
HWB
hwb(326 15% 15%)
OKLCH
oklch(59.3% 0.223 352.8)
P3
color(display-p3 0.7787 0.2277 0.5317)
HSV
hsv(326, 82%, 85%)
LAB
lab(49.36% 71.93 -10.94)
LCH
lch(49.36% 72.76 351.35)
CMYK
cmyk(0%, 82%, 36%, 15%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Brine
modifier

Old English brȳne, salt-water-or-pickle-brine. As a color modifier, brine implies a salt-water-and-pickle-and-tide-pool quality, the visual register of Atlantic-tide-pool-and-pickling-brine hand-salt-water-and-pickle-and-tide-pool Atlantic-tide-pool-and-pickling-brine-and-Cornish-rock-pool brine-and-salt-water-and-pickle surfaces under Atlantic-tide-pool-and-pickling-brine-and-Cornish-rock-pool Lizard-Point-and-North-Cornish-coast salt-tide-pool-light. Sits at the modifier-and-weather end of the grid, parallel to floe and torrent in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d8278a
Original
#4d618c
Protanopia
#7f8186
Deuteranopia
#e90857
Tritanopia
#545454
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.59:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.58:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D8278A
Display P3
Display P3
color(display-p3 0.7787 0.2277 0.5317)
P3 has visible headroomOKLCH chroma 0.223

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

Related Colors

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