Bold Sprite Ruby

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin spiritus, spirit-or-elf. As a color modifier, sprite implies a fairy-elf-and-quick-and-impish quality, the visual register of English-folk-sprite-and-Shakespearean-Puck hand-fairy-elf-and-quick-and-impish English-folk-sprite-and-Shakespearean-Puck-and-Midsummer-Night sprite-and-fairy-elf-and-quick-and-impish surfaces under English-folk-sprite-and-Shakespearean-Puck-and-Midsummer-Night greenwood-and-elven-meadow fairy-revel-light. Sits at the modifier-and-myth end of the grid, parallel to pixie and faun in usage.

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.