Loud Hollow Goldenrod

Old English hlūd, making noise — borrowed metaphorically as a color word since the nineteenth century. Loud red, loud yellow: a color so saturated it announces itself without needing surrounding context. Sits in the bright-bucket extreme alongside electric and striking. Carries a slightly pejorative implication of excess.

Old English holh, hollow-place. As a color modifier, hollow implies a scooped-and-empty-and-resonant quality, the visual register of bell-and-gourd-and-tree-hollow hand-scooped-and-empty-and-resonant bell-and-gourd-and-tree-hollow hollowed-and-scooped-and-empty-and-resonant surfaces under bell-and-gourd-and-tree-hollow campanile-and-harvest-and-old-oak resonant-and-empty-light. Sits at the modifier-and-mood end of the grid, parallel to void and blank in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.