Electric Lodge Goldenrod

From the Greek elektron, amber — the substance whose static-electric properties were observed by Thales of Miletus. Used as a color modifier since the late nineteenth century after electric light made certain saturated colors feel attention-demanding. Electric blue, electric pink: the implication is hot luminance combined with optical impact. Sits at the bright-bucket extreme.

Old French loge, hut. As a color modifier, lodge implies a forest-shelter-and-hunting quality, the visual register of English-and-Scottish hunting-lodge-and-fishing-lodge timber-and-stone forest-and-moor remote-shelter surfaces under remote Highland-Hunting-lodge wilderness light. Sits at the modifier-and-place end of the grid, parallel to cottage and hut in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.