Velvety Hoar Brick

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Old English hār, grey-with-age-or-hoar-frost. As a color modifier, hoar implies a grey-aged-and-hoar-frosted quality, the visual register of English-meadow-and-hedgerow-hoar hand-grey-aged-and-hoar-frosted English-meadow-and-hedgerow-hoar-and-frosted-pasture hoar-and-grey-aged-and-hoar-frosted surfaces under English-meadow-and-hedgerow-hoar-and-frosted-pasture Cotswold-and-Yorkshire-Dales-frost-pasture frosted-meadow-light. Sits at the modifier-and-weather end of the grid, parallel to rime and sleet in usage.

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.