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Velvety Float Crimson

#d54385
Notes

Velvety Float Crimson (#D54385) is a true magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (333°, 63%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d54385
RGB
rgb(213, 67, 133)
HSL
hsl(333, 63%, 55%)
HWB
hwb(333 26% 16%)
OKLCH
oklch(60.8% 0.191 356.6)
P3
color(display-p3 0.7719 0.3062 0.5158)
HSV
hsv(333, 69%, 84%)
LAB
lab(51.68% 62.12 -4.54)
LCH
lch(51.68% 62.29 355.82)
CMYK
cmyk(0%, 69%, 38%, 16%)

Etymology

Velvety
adjective

An adjectival form of velvet, used since the eighteenth century for colors that read as if they had the matte light-absorbing quality of velvet. Implies high saturation combined with a non-glossy surface — the matte richness of a deep wine in a fabric rather than in a glass. Sits in the bold-and-deep corner of the grid alongside plush and lush.

Float
modifier

Old English flotian, to-move-on-water-surface. As a color modifier, float implies a buoyant-and-untethered-and-drifting quality, the visual register of lotus-pond-and-petal-on-river-float hand-buoyant-and-untethered-and-drifting lotus-pond-and-petal-on-river-and-paper-lantern floated-and-buoyant-and-untethered-and-drifting surfaces under lotus-pond-and-petal-on-river-and-paper-lantern Heian-and-Edo-and-Yangtze still-water-light. Sits at the modifier-and-mood end of the grid, parallel to drift and hover in usage.

Crimson
noun

From the Old Spanish cremesin, itself from the Arabic qirmiz — the kermes scale insect, dried and ground into a brilliant carmine dye prized in the medieval Mediterranean. For centuries the most expensive red on a draper's shelf, reserved for cardinals, kings, and the cloth that gave English the word crimson. Cooler than scarlet, deeper than rose; the color of pomegranate seeds and a serious occasion.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d54385
Original
#5e6a87
Protanopia
#868582
Deuteranopia
#e6345f
Tritanopia
#676767
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.22:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.97:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D54385
Display P3
Display P3
color(display-p3 0.7719 0.3062 0.5158)
P3 has visible headroomOKLCH chroma 0.191

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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