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Shielded Smock Ruby

#d40c4e
Notes

Shielded Smock Ruby (#D40C4E) is a true red with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (340°, 89%, 44%) places it in the highly saturated band at a mid lightness. Best used in small doses, like logos, CTAs, focus rings, or highlight text, where its saturation becomes a feature rather than noise. For a confident two-color system, pair it with its complementary teal. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d40c4e
RGB
rgb(212, 12, 78)
HSL
hsl(340, 89%, 44%)
HWB
hwb(340 5% 17%)
OKLCH
oklch(55.7% 0.218 12.9)
P3
color(display-p3 0.7625 0.1734 0.3150)
HSV
hsv(340, 94%, 83%)
LAB
lab(45.38% 70.73 20.16)
LCH
lch(45.38% 73.54 15.91)
CMYK
cmyk(0%, 94%, 63%, 17%)

Etymology

Shielded
adjective

Old English scild, shield — past-participle of shield, sharing root with German Schild. As a color modifier, shielded implies a saturated-and-protected-and-defensive quality, the deep-rich color of medieval-knight armorial-shield-and-coat-of-arms heraldic display. Sits at the bold-and-fortified end of the grid, parallel to armored and bastioned.

Smock
modifier

Old English smoc, loose-shift-or-shepherd's-smock. As a color modifier, smock implies a shepherd's-smock-and-artist's-smock-and-pleated quality, the visual register of English-shepherd's-smock-and-artist's-smock hand-shepherd's-smock-and-artist's-smock-and-pleated English-shepherd's-smock-and-artist's-smock-and-Sussex-Surrey-rural smock-and-shepherd's-smock surfaces under English-shepherd's-smock-and-artist's-smock-and-Sussex-Surrey-rural Sussex-Downs-and-Surrey-village shepherd-and-painter-light. Sits at the modifier-and-textile end of the grid, parallel to frock and tunic in usage.

Ruby
noun

From the Latin ruber — simply, red. The gemstone is a chromium-tinged corundum, harder than anything in nature except diamond, and so saturated that a fine Burmese pigeon's blood ruby at auction outpaces a comparable diamond by weight. The color borrows the gem's confidence: a clear, glassy red without the brown of garnet or the blue of crimson.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d40c4e
Original
#54534f
Protanopia
#837949
Deuteranopia
#e9002f
Tritanopia
#3b3b3b
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
5.30:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
3.96:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D40C4E
Display P3
Display P3
color(display-p3 0.7625 0.1734 0.3150)
P3 has visible headroomOKLCH chroma 0.218

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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