Buzzing Concord
Buzzing Concord (#D360D6) is a true violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (298°, 59%, 61%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
The progressive participle of buzz — borrowed metaphorically as a color word since the late twentieth century for hues that read as visually loud and slightly destabilizing. Buzzing yellow, buzzing magenta: the implication is saturation pushed past comfortable into the realm of optical agitation. Sits at the bright-bucket extreme alongside electric.
Vitis labrusca, the Concord grape — bred in 1849 by Ephraim Wales Bull in Concord, Massachusetts, and the foundation of American grape juice and the kosher Manischewitz wine industry. The color refers to a ripe Concord grape on the vine: a saturated, slightly red-shifted very deep purple with the heavy bloom of waxy fruit surface. Cooler than wine, warmer than indigo, with the lunchbox-and-Welch's weight of a New England crop that changed an entire continent's beverage culture.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.