colors
Back to gallery

Imperial Malbec

#d34744
Notes

Imperial Malbec (#D34744) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (1°, 62%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d34744
RGB
rgb(211, 71, 68)
HSL
hsl(1, 62%, 55%)
HWB
hwb(1 27% 17%)
OKLCH
oklch(59.4% 0.177 25.4)
P3
color(display-p3 0.7655 0.3181 0.2899)
HSV
hsv(1, 68%, 83%)
LAB
lab(50.43% 54.73 32.53)
LCH
lch(50.43% 63.67 30.72)
CMYK
cmyk(0%, 66%, 68%, 17%)

Etymology

Imperial
adjective

From the Latin imperialis, of the empire — applied to color since the medieval period for the hues reserved for sovereigns and empires: imperial purple of Tyrian dye, imperial yellow of Ming-dynasty porcelain. As a modifier, imperial implies saturation combined with the institutional weight of a color owned by a court. Sits in the bold-and-deep corner, alongside royal.

Malbec
noun

A red-wine grape originally from Cahors in southwest France, now most associated with Argentine Mendoza wine regions. The color refers to a young Argentine Malbec: a deep, slightly cool dark red with the high tannin opacity of high-altitude grape wine. Deeper than Tempranillo, cooler than Rioja.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d34744
Original
#6d6542
Protanopia
#908340
Deuteranopia
#e72248
Tritanopia
#656565
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
4.42:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
4.75:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D34744
Display P3
Display P3
color(display-p3 0.7655 0.3181 0.2899)
P3 has subtle headroomOKLCH chroma 0.177

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

Related Colors

Canvas