Earnest Zeus Bougainvillea

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Greek Ζεύς, king-of-the-Olympian-gods. As a color modifier, zeus implies a thunderbolt-and-king-of-gods-and-Olympian quality, the visual register of Olympian-Zeus-and-Phidias-Pheidias-statue hand-thunderbolt-and-king-of-gods-and-Olympian Olympian-Zeus-and-Phidias-statue-and-Mount-Olympus zeus-and-thunderbolt-and-king-of-gods-and-Olympian surfaces under Olympian-Zeus-and-Phidias-statue-and-Mount-Olympus Pheidias-chryselephantine-and-Olympia thunder-cloud-light. Sits at the modifier-and-myth end of the grid, parallel to hera and atlas in usage.

The genus Bougainvillea — South American vines named for the French explorer Louis Antoine de Bougainville, whose 1768 voyage encountered the plant in Rio de Janeiro. The color refers to the bracts (modified leaves) of a vivid magenta Bougainvillea spectabilis: a saturated, slightly cool deep pink-magenta with the matte papery finish of bracts that surround the plant's tiny actual flowers. Brighter than fuchsia, cooler than coral.