Frank Rioja
Frank Rioja (#D2969A) is a soft red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (356°, 40%, 71%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
From the Old French franc, free, sincere — used as a color modifier since the seventeenth century for hues that read as direct and unhedged. Frank red, frank brown: moderate-to-high saturation combined with optical directness. Sits at the crisp-bucket alongside direct and honest.
The Spanish wine region in northern Iberia — and the deep red of Tempranillo-based wines aged in American oak. Rioja as a color refers to a young Crianza in a glass: a saturated, slightly cool deep red with the optical clarity of mid-tannin wine. Cooler than wine, deeper than burgundy. The Spanish cousin of Bordeaux.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.