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Rich Shikon

#d240d4
Notes

Rich Shikon (#D240D4) is a true violet with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (299°, 63%, 54%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d240d4
RGB
rgb(210, 64, 212)
HSL
hsl(299, 63%, 54%)
HWB
hwb(299 25% 17%)
OKLCH
oklch(63.6% 0.241 327.4)
P3
color(display-p3 0.7606 0.2954 0.8061)
HSV
hsv(299, 70%, 83%)
LAB
lab(54.16% 73.20 -46.94)
LCH
lch(54.16% 86.96 327.33)
CMYK
cmyk(1%, 70%, 0%, 17%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Shikon
noun

Japanese 紫根, gromwell root (Lithospermum erythrorhizon) — the purple-root dye source for traditional Japanese murasaki and the medicinal-herb base for the eponymous shikon ointment used in burn treatment. Shikon color refers to a freshly harvested Lithospermum erythrorhizon root cross-section: a saturated, slightly cool deep violet with the matte finish of fresh root dye on hand-spun silk.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d240d4
Original
#2475d8
Protanopia
#6588d0
Deuteranopia
#d85786
Tritanopia
#6a6a6a
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.87:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
5.42:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D240D4
Display P3
Display P3
color(display-p3 0.7606 0.2954 0.8061)
P3 has visible headroomOKLCH chroma 0.241

This color is chromatic enough that authoring it as P3 native (instead of clamping to sRGB) gives a perceptibly more saturated render on wide-gamut displays — modern Macs, iPhones, iPads, and most recent OLED laptops.

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