Cleansed Azalea
Cleansed Azalea (#D09DBD) is a soft magenta with a cool character. It leans cool, sitting on the blue, green, and violet side of the wheel. Quiet and dependable, a fit for product UI and data visualization. Its HSL profile (322°, 35%, 72%) places it in the balanced band at a light lightness. It works as a background wash, large-area fill, or soft illustration tone. Add a darker ink of the same hue when you need type over it. For a confident two-color system, pair it with its complementary green. For something softer, pull in its analogous neighbors on either side of the wheel.
Etymology
Old English clǣnsian, to make clean — past-participle of cleanse. As a color modifier, cleansed implies a clear-and-purified quality where the hue has been stripped of any contaminating tint. Sits at the crisp-and-clear end of the grid, parallel to fresh and pristine in usage.
Rhododendron subgenus Pentanthera — particularly the deep-magenta Rhododendron indicum cultivars (the Japanese satsuki azalea), cultivated as bonsai and bedding shrubs since the Heian period. Azalea color refers to a fully bloomed Rhododendron indicum terminal truss in a Kyoto temple garden: a saturated, slightly cool deep magenta with the velvet finish of fresh five-petaled bell-flowers in dense terminal clusters.
Closest matches
The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.
Variations
Click any swatch to exploreHarmonies
Accessibility
How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.
The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.
Wide gamut
The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.
This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.