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Hygienic Bordeaux

#d09495
Notes

Hygienic Bordeaux (#D09495) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (359°, 39%, 70%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#d09495
RGB
rgb(208, 148, 149)
HSL
hsl(359, 39%, 70%)
HWB
hwb(359 58% 18%)
OKLCH
oklch(72.5% 0.073 17.9)
P3
color(display-p3 0.7805 0.5902 0.5890)
HSV
hsv(359, 29%, 82%)
LAB
lab(67.10% 22.74 8.51)
LCH
lch(67.10% 24.28 20.52)
CMYK
cmyk(0%, 29%, 28%, 18%)

Etymology

Hygienic
adjective

Greek hygieinós, healthful — derived from Hygieia (goddess of health). As a color modifier, hygienic implies a clear-and-medical-clean quality, the crisp color of Mid-Century-Modern clinical-and-hospital interior-architecture surfaces. Sits at the crisp-and-clean end of the grid, parallel to sanitary and sterile in usage.

Bordeaux
noun

The French wine region — and the deep red of Cabernet Sauvignon-and-Merlot blends from the Médoc and Saint-Émilion. Bordeaux as a color refers specifically to a young Médoc in a glass: a deep, slightly red-purple-shifted dark red with the optical clarity of high-tannin wine. Deeper than burgundy, cooler than wine.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#d09495
Original
#9f9d95
Protanopia
#ada894
Deuteranopia
#dc8e95
Tritanopia
#a1a1a1
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
Failon White
2.51:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAAon Black
8.35:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##D09495
Display P3
Display P3
color(display-p3 0.7805 0.5902 0.5890)
Inside sRGBOKLCH chroma 0.073

This color sits well within the sRGB cube. P3 and sRGB share the gray axis and most desaturated tones, so a P3 display renders this identically to an sRGB display.

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