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Direct Toucan

#cd744e
Notes

Direct Toucan (#CD744E) is a true orange with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (18°, 56%, 55%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#cd744e
RGB
rgb(205, 116, 78)
HSL
hsl(18, 56%, 55%)
HWB
hwb(18 31% 20%)
OKLCH
oklch(65.0% 0.124 43.3)
P3
color(display-p3 0.7568 0.4721 0.3362)
HSV
hsv(18, 62%, 80%)
LAB
lab(58.06% 31.49 35.97)
LCH
lch(58.06% 47.80 48.80)
CMYK
cmyk(0%, 43%, 62%, 20%)

Etymology

Direct
adjective

From the Latin directus, straight — used as a color modifier since the eighteenth century for hues that read as straightforward and unambiguous. Direct red, direct green: moderate-to-high saturation combined with optical clarity. Sits at the crisp-bucket center alongside clear and frank.

Toucan
noun

The family Ramphastidae — tropical American birds with oversized colorful beaks. Toucan refers specifically to the keel-billed toucan (Ramphastos sulfuratus) whose beak is colored in green, yellow, orange, and red. The color refers to the orange section of a toucan's beak: a saturated, slightly red orange with the matte finish of keratin. Warmer than oriole.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#cd744e
Original
#8c804a
Protanopia
#a1934d
Deuteranopia
#df636b
Tritanopia
#848484
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.38:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.20:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##CD744E
Display P3
Display P3
color(display-p3 0.7568 0.4721 0.3362)
P3 has subtle headroomOKLCH chroma 0.124

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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