Bold Suave Rose

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

French suave, smooth / sweet. As a color modifier, suave implies a smooth-and-polished-and-elegant quality, the visual register of Belle-Époque-and-Mid-Century-Modern polished-and-elegant-and-smooth Belle-Époque-and-Mid-Century-Modern interior-decoration smooth-and-polished surfaces under Belle-Époque-and-Mid-Century-Modern smooth-and-polished elegance light. Sits at the modifier-and-texture end of the grid, parallel to sleek and gloss in usage.

The Latin rosa, the Greek rhodon, the Persian gul — every European language has a different name for the same flower and the same color. Rose covers the spectrum from blush to fuchsia depending on the cultivar, but in pigment shorthand it means a cool, slightly bluish red — the inside of a damask petal, the dye that washes out of madder root.