Bold Ether Fuchsia

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Greek αἰθήρ, upper-air-or-quintessence. As a color modifier, ether implies a luminiferous-and-pure-upper-air quality, the visual register of Aristotelian-quintessence-and-luminiferous-ether hand-luminiferous-and-pure-upper-air Aristotelian-quintessence-and-luminiferous-and-Newtonian ether-and-luminiferous-and-pure-upper-air surfaces under Aristotelian-quintessence-and-luminiferous-and-Newtonian celestial-spheres-and-natural-philosophy upper-air-light. Sits at the modifier-and-cosmic end of the grid, parallel to plasma and nebula in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.