Vibrant Thor Goldenrod

From the Latin vibrare, to shake — used as a color word since the seventeenth century for hues that read as alive and resonant. Vibrant orange, vibrant green: the implication is saturation combined with the optical impression of slight motion or energy. Sits at the bright-bucket center alongside vivid and lively.

Old Norse Þórr, god-of-thunder-and-Mjölnir. As a color modifier, thor implies a hammer-Mjölnir-and-thunderbolt-and-red-bearded quality, the visual register of Norse-Thor-and-Mjölnir-hammer hand-hammer-Mjölnir-and-thunderbolt-and-red-bearded Norse-Thor-and-Mjölnir-hammer-and-Asgard thor-and-hammer-Mjölnir-and-thunderbolt surfaces under Norse-Thor-and-Mjölnir-hammer-and-Asgard Bilskirnir-and-Thrudheim-and-thunder-cart thunder-storm-light. Sits at the modifier-and-myth end of the grid, parallel to odin and loki in usage.

Solidago, the late-summer wildflower of North American meadows whose tall sprays of small yellow flowers signal the end of the growing season. The color refers to the flower head at full bloom: a warm, slightly muted yellow-orange with the matte finish of small clustered florets. Cooler than mustard, deeper than dandelion. The state flower of Kentucky and Nebraska, a pollinator magnet, and the original native dye for early American homespun.