Bold Hermes Fuchsia

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Greek Ἑρμῆς, messenger-of-the-Olympian-gods. As a color modifier, hermes implies a winged-sandal-and-caduceus-and-messenger quality, the visual register of Praxiteles-Hermes-and-Olympia-marble hand-winged-sandal-and-caduceus-and-messenger Praxiteles-Hermes-and-Olympia-marble-and-Hellenistic-bronze hermes-and-winged-sandal-and-caduceus surfaces under Praxiteles-Hermes-and-Olympia-marble-and-Hellenistic-bronze Olympian-pantheon-and-marketplace Mediterranean-marble-light. Sits at the modifier-and-myth end of the grid, parallel to zeus and atlas in usage.

The genus Fuchsia — South American shrubs named in 1703 for the German botanist Leonhart Fuchs. The color refers to the calyx and tube of a vibrant Fuchsia magellanica hybrid: a saturated, slightly cool deep pink-magenta with the satiny finish of a tubular hummingbird-pollinated flower. Brighter than rose, warmer than orchid, with the bedding-and-basket weight of a plant genus whose flowers gave English the most attention-demanding pink in the spectrum.