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Rich Tsuchi

#c7771f
Notes

Rich Tsuchi (#C7771F) is a true orange with a vibrant character. It holds its own as a focal accent, carrying visual weight without tipping into neon territory. Its HSL profile (31°, 73%, 45%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary azure. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#c7771f
RGB
rgb(199, 119, 31)
HSL
hsl(31, 73%, 45%)
HWB
hwb(31 12% 22%)
OKLCH
oklch(64.3% 0.137 62.0)
P3
color(display-p3 0.7370 0.4815 0.2078)
HSV
hsv(31, 84%, 78%)
LAB
lab(57.50% 25.13 57.04)
LCH
lch(57.50% 62.33 66.22)
CMYK
cmyk(0%, 40%, 84%, 22%)

Etymology

Rich
adjective

Old French riche, wealthy, abundant — applied to color since the medieval period for hues that read as plentiful in pigment. Rich red, rich brown: the implication is depth combined with saturation, a color that gives the eye more to absorb. Sits at the saturated mid-light corner of the engine's grid, slightly warmer than bold and deeper than vivid.

Tsuchi
noun

The Japanese word for earth or soil — used for the warm pink-tan of clay-walled tsuchi-kabe of Japanese farmhouses and the unfinished plaster of Kyoto teahouses. The color refers to a freshly applied tsuchi-kabe wall: a soft, slightly muted warm pink-tan with the matte finish of mud-and-straw plaster. Drier than terracotta.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#c7771f
Original
#907f0b
Protanopia
#a39120
Deuteranopia
#da6567
Tritanopia
#828282
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon White
3.45:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon Black
6.09:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##C7771F
Display P3
Display P3
color(display-p3 0.7370 0.4815 0.2078)
P3 has subtle headroomOKLCH chroma 0.137

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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