Earnest Tribe Hibiscus

Old English eornost, seriousness, zeal. Used as a color modifier since the nineteenth century for hues that read as committed but unshowy — the working blues of denim, the deep greens of Quaker meetinghouses. Sits in the bold-and-quiet corner of the grid, slightly less luminous than resolute and slightly less institutional than imperial.

Latin tribus, one-of-three-original-tribes. As a color modifier, tribe implies a kin-and-clan-and-extended-family quality, the visual register of pre-modern-tribal-and-kinship hand-built tent-and-totem-and-elder-council clan-and-kinship surfaces under pre-modern tribal-and-kinship hand-built encampment-and-elder-council firelight. Sits at the modifier-and-cultural end of the grid, parallel to clan and kin in usage.

Hibiscus rosa-sinensis — the showy mallow of Pacific gardens, the Hawaiian state flower, the source of the deep red sorrel tea sold across West Africa as bissap. The color refers to a fully open hibiscus petal at midday: a hot, slightly magenta red with the velvet texture of a single-day bloom. By evening the same flower has wilted; by morning it's gone.