Bold Unda Strawberry

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Latin unda, wave-or-water. As a color modifier, unda implies a Latin-wave-and-water-and-Roman-aqueduct quality, the visual register of Roman-aqueduct-and-Pontine-marsh-unda hand-Latin-wave-and-water-and-Roman-aqueduct Roman-aqueduct-and-Pontine-marsh-unda-and-Tiber-flow unda-and-Latin-wave-and-water surfaces under Roman-aqueduct-and-Pontine-marsh-unda-and-Tiber-flow Aqua-Claudia-and-Aqua-Marcia Roman-water-light. Sits at the modifier-and-Latin end of the grid, parallel to via and arbor in usage.

Fragaria × ananassa, the cultivated strawberry of European gardens since the eighteenth century. The color refers to the surface of a ripe berry: a clean, bright red with a slight blue shift in the shadows of the achenes. Warmer than ruby, lighter than crimson, with the optical brightness of fresh fruit rather than the depth of pigment or gem.