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Bold Helix Brick

#c44732
Notes

Bold Helix Brick (#C44732) is a true red with a warm character. It leans warm, pulling light toward red, orange, and yellow. Naturally inviting, it suits editorial and hospitality contexts. Its HSL profile (9°, 59%, 48%) places it in the balanced band at a mid lightness. It works across type, buttons, and borders, saturated enough to feel deliberate but balanced enough to not fight the rest of the palette. For a confident two-color system, pair it with its complementary cyan. For something softer, pull in its analogous neighbors on either side of the wheel.

HEX
#c44732
RGB
rgb(196, 71, 50)
HSL
hsl(9, 59%, 48%)
HWB
hwb(9 20% 23%)
OKLCH
oklch(56.7% 0.164 31.9)
P3
color(display-p3 0.7120 0.3118 0.2294)
HSV
hsv(9, 74%, 77%)
LAB
lab(47.59% 48.78 38.75)
LCH
lch(47.59% 62.30 38.46)
CMYK
cmyk(0%, 64%, 74%, 23%)

Etymology

Bold
adjective

Old English beald, brave, courageous — a quality word that crossed over to color in the late seventeenth century. Bold describes a color that asserts itself: high saturation combined with mid lightness, where the hue presents itself without compromise. Sits at the center of the bold-bucket grid, near strong and rich. Closer to a presence word than a pigment word.

Helix
modifier

Greek ἕλιξ, spiral-or-coil. As a color modifier, helix implies a planetary-nebula-and-spiraling-coil quality, the visual register of Helix-Nebula-and-Eye-of-God hand-planetary-nebula-and-spiraling-coil Helix-Nebula-and-Eye-of-God-and-NGC-7293 helix-and-planetary-nebula-and-spiraling-coil surfaces under Helix-Nebula-and-Eye-of-God-and-NGC-7293 Aquarius-and-Hubble-deep-field planetary-nebula-light. Sits at the modifier-and-cosmic end of the grid, parallel to nebula and corona in usage.

Brick
noun

Fired clay, mineral red. The color refers to common building brick — iron-rich earthenware kilned to the specific dusky red-orange of a Victorian terrace, a Roman aqueduct, an adobe wall in New Mexico. Less saturated than ruby, warmer than burgundy, with a chalky cast that reads as architectural rather than decorative.

Closest matches

The nearest named color in three reference sources, ranked by perceptual distance (ΔE76 in CIELAB). ΔE < 1 is imperceptible to most viewers; ΔE > 10 is clearly different. When two sources point to the same hex they’re merged into one tile; click any to open that color’s page.

Variations

Click any swatch to explore

Harmonies

Accessibility

Color-vision simulation

How this color appears to viewers with the four major color-vision-deficiency types. Computed via the Machado (2009) physiologically-based model. If a tile matches the original, the color reads the same to that viewer.

#c44732
Original
#6a602f
Protanopia
#897b2e
Deuteranopia
#d72743
Tritanopia
#606060
Achromatopsia
WCAG contrast

The color used as foreground text against pure white and pure black, with the contrast ratio and WCAG 2.1 grade. Aim for AA (4.5:1) for body text and AA Large (3:1) for 18 pt+ headlines; AAA (7:1) is the gold standard for long-form reading surfaces.

The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AAon White
4.89:1
The quick brown foxSample body text at normal size. The wcag minimum for body contrast is 4.5:1 (AA) or 7:1 (AAA).
AA Largeon Black
4.29:1

Wide gamut

Display P3 representation

The CSS Color 4 wide-gamut form of this color. Both swatches render the same color on every display — the P3 form only diverges from sRGB when a designer pushes channels outside sRGB's reach.

sRGB hex
sRGB hex
##C44732
Display P3
Display P3
color(display-p3 0.7120 0.3118 0.2294)
P3 has subtle headroomOKLCH chroma 0.164

Moderately saturated colors gain a small bump in P3 — the difference is usually visible side-by-side on wide-gamut hardware but won't change the character of the color.

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